The DTA innovation framework simplifies design thinking and agile techniques into three easily understandable focus areas of problem, solution, product, to help individuals, teams and organization’s create and deliver user-centered products and services in the shortest possible time. Through the framework, we teach the techniques that will unlock product and service innovation for you, your team and organization.
Discover
Build empathy with users to understand their problems.
Define
Synthesize data and insights to form a hypothesis and “final” problem to solve.
Right Problem
Techniques specified by the DTA Framework 1.0 help individuals, teams and organizations discover and define the right user problem to solve.
Final Problem
Define a “final” problem to focus effort on finding the right solution.
Develop
Develop ideas to address the problem, co-designing with a range of different people and expertise.
Deliver
Deliver prototypes into the hands of users to test assumptions quickly and validate what works.
Right Solution
Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations develop and deliver the right solution.
Build Solution
If the solution will create a sustainable competitive advantage, it's time to build it.
Deploy
Regularly deploy high-value features to users.
Right Product
Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations deploy the right product through iteration and continuous integration.
Iterate
Iterate relentlessly to improve your product through testing and user feedback.
Integrate
Continuously integrate creativity, design and code to build value for users.
Launch Product
Launch your product and service to market. It is an opportunity for user feedback.
Competitive Advantage
Determine if your idea will create competitive disadvantage, parity, temporary advantage or sustainable competitive advantage.
Problem
DISCOVER AND DEFINE THE RIGHT PROBLEM.
The Problem focus area equips individuals, teams and organizations with the techniques to discover the users’ problems through qualitative and quantitative data collection, culminating in a final problem that is well-defined and can be addressed with potential solutions.
Solution
DEVELOP AND DELIVER THE RIGHT SOLUTION.
The Solution focus area equips individuals, teams and organizations with the techniques to develop ideas to address the problem, testing assumptions through rapid prototyping and iteration before a solution feels right to build for real.
Product
BUILD AND DEPLOY THE RIGHT PRODUCT.
The Product focus area equips individuals, teams and organizations with the techniques to build and deploy the product within their agile framework, through iteration and continuous integration.
“Well-rounded, forward-thinking, innovative, sharp, and extremely efficient.”
— Head of HR
“A solid coach and sparring partner, ready to understand the situation and help pair theory with reality to find good solutions.”
— Product Owner
“Instrumental in bringing agile practices to our team and maturing agile across the department.”
— Head of Analytics