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DISCOVER AND DEFINE THE RIGHT PROBLEM.
Learn more about the problem, the user/customer, and their environment.
The AEIOU map is a comprehensive visual framework used to analyze and document complex scenarios by breaking them down into five key components: Activities, Environment, Interactions, Objects, and Users. This graphical representation provides a clear and organized depiction of various elements within a specific context, facilitating a deeper understanding of relationships, processes, and influences at play. Whether applied in user experience design, research, or problem-solving, the AEIOU map serves as a valuable tool to unravel intricacies, identify patterns, and generate insights for improved decision-making and innovation.
Level of Difficulty
Pens, paper, Post-its
Structure your observations
Facilitate the evaluation of many findings
Relate the user to their activity, environment or object
Capture lesser-known insights