Persona Grid

Getting to know you.

DISCOVER AND DEFINE THE RIGHT PROBLEM.

Purpose

Learn more about the user and a possible solution.

The Persona Grid is used to create a fictitious character to represent a user or customer type. A user persona puts a potential new solution into the context of their respective needs, helping teams empathize with the mindset, needs and goals of a user that may use a new product or service. A persona is described as accurately as possible using demographic, psychographic and ethnographic data.

Book Appointment

Stats

Session

Online

duration

60 minutes

Level of Difficulty

Moderate

Materials Needed

Pens, paper, Post-its

learning outcomes

Create a fictional character that represents a user using your solution

Visualize the goals, desires and needs of your users

Come to a consistent understanding of a target group

Process Phase
works well with

Affinity Mapping

Empathy Map

Interviewing

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