Empathy Map

More than a feeling.

DISCOVER AND DEFINE THE RIGHT PROBLEM

Purpose

Understand the user better, perceive their feeling and empathise with their actions.

The Empathy Map is a tool for empathetic target group analysis. It is used to understand what the user hears, thinks, feels, says, does and sees in a specific context, whilst documenting their pains (frustrations, fears, risks) and gains (needs, wants, success).

Book Appointment

Stats

Session

Online

duration

60 minutes

Level of Difficulty

Moderate

Materials Needed

Pens, paper, Post-its

learning outcomes

Build empathy with users and document insights

Discover user needs and wants

Discover where the user has “pain points”

Collect findings to create a persona

Process Phase
works well with

Affinity Mapping

Customer Journey Map

Interviewing

Persona Grid

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