More than a feeling.
DISCOVER AND DEFINE THE RIGHT PROBLEM
Understand the user better, perceive their feeling and empathise with their actions.
The Empathy Map is a tool for empathetic target group analysis. It is used to understand what the user hears, thinks, feels, says, does and sees in a specific context, whilst documenting their pains (frustrations, fears, risks) and gains (needs, wants, success).
Level of Difficulty
Pens, paper, Post-its
Build empathy with users and document insights
Discover user needs and wants
Discover where the user has “pain points”
Collect findings to create a persona