Insights for innovation.
DISCOVER AND DEFINE THE RIGHT PROBLEM.
Purpose
Consider the problem from the point of view of the user to build empathy with the user.
Interviewing looks at the world from the point of view of the user. It is normally used at an early stage in problem process phase to understand the context in which the user acts and gather information their experiences. Sometimes the user is asked to vocalize what they are doing or feeling as they go through the experience, or carefully crafted questions can be asked about their true feelings, desires, frustrations, and attitudes after their experience has finished.
Book Appointment
Stats
Session
Online
duration
60 minutes
Level of Difficulty
Moderate
Materials Needed
Pens, paper, Post-its
learning outcomes
Learn how to interview through observation
Transition from easy questions to specific lines of inquiry
Listen attentively
Process Phase
