Interviewing

Insights for innovation.

DISCOVER AND DEFINE THE RIGHT PROBLEM.

Purpose

Consider the problem from the point of view of the user to build empathy with the user.

Interviewing looks at the world from the point of view of the user. It is normally used at an early stage in problem process phase to understand the context in which the user acts and gather information their experiences. Sometimes the user is asked to vocalize what they are doing or feeling as they go through the experience, or carefully crafted questions can be asked about their true feelings, desires, frustrations, and attitudes after their experience has finished.

Book Appointment

Stats

Session

Online

duration

60 minutes

Level of Difficulty

Moderate

Materials Needed

Pens, paper, Post-its

learning outcomes

Learn how to interview through observation

Transition from easy questions to specific lines of inquiry

Listen attentively

Process Phase
works well with

A.E.I.O.U. Map

Feedback Grid

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