Affinity Mapping

Come together, right now, over me.

DISCOVER AND DEFINE THE RIGHT PROBLEM.

Purpose

Group large sets of data by type and theme as a means to build understanding and generate insights.

Affinity mapping was invented by Japanese anthropologist Jiro Kawakita in the 1960s. They are sometimes referred to as affinity clustering, affinity diagramming or the K-J method after Kawakita. Affinity diagramming is one of the Seven Management and Planning Tools used in Japan and worldwide to help organizations make better decisions. It is used to group data sets together in themes to make better sense of them, gaining new insights each time the data is regrouped into new themes.

Book Appointment

Stats

Session

Online

DURATION

60 minutes

Level of Difficulty

Moderate

Materials Needed

Pens, paper, Post-its

learning outcomes

Visualize large data sets

Build understanding from insights

Reframe groups for new perspectives

Process Phase
works well with

Problem Tree Analysis

Rose, Thorn, Bud

What’s On Your Radar?

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