Difficulty / Importance Matrix

High ROI. Quick wins.

DEVELOP AND DELIVER THE RIGHT SOLUTION.

Purpose

Categorise and prioritise ideas or identify strategic opportunities and patterns.

The Difficulty / Importance Matrix is a visual way of categorising ideas, to identify high value ideas that should be pursued and costly ideas that should be rejected. It helps establish priorities around ROI and aims to resolve differences and competing opinions as to what is a priority.

Book Appointment

Stats

Session

Online

duration

60 minutes

Level of Difficulty

Moderate

Materials Needed

Pens, paper, Post-its

learning outcomes

Prioritize your ideas by high ROI and quick wins

Obtain an overview of ideas that already have a certain maturity

Resolve differences and opinions as to what is the priority

Process Phase
works well with

Concept Poster

Cover Story

Storyboard

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