Persona Grid

Getting to know you.

DISCOVER AND DEFINE THE RIGHT PROBLEM.

Purpose

Learn more about the user and a possible solution.

A persona grid is a visual framework used in user-centered design to create and organize detailed profiles of different user personas. This grid typically includes rows representing various personas and columns showcasing key attributes, characteristics, behaviors, motivations, and goals associated with each persona. By compiling these attributes in a structured format, the persona grid provides a comprehensive snapshot of the target audience, aiding designers, developers, and stakeholders in understanding the diverse needs and preferences of different user types. This tool enhances empathy and user-centric thinking, enabling teams to tailor their design decisions and solutions to align more effectively with the expectations and experiences of real users.

Book Appointment

Stats

Session

Online

duration

60 minutes

Level of Difficulty

Moderate

Materials Needed

Pens, paper, Post-its

learning outcomes

Create a fictional character that represents a user using your solution

Visualize the goals, desires and needs of your users

Come to a consistent understanding of a target group

Process Phase
works well with

Affinity Mapping

Empathy Map

Interviewing

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