Learn how to define the problem area to focus on from user insights. Become competent in using techniques to identify problems from quantitative and qualitative data to form a hypothesis and final problem to solve.

Learn how to define the problem area to focus on from user insights. Become competent in using techniques to identify problems from quantitative and qualitative data to form a hypothesis and final problem to solve.
Learn how to create and develop innovative ideas and build on the ideas of others. Become competent in using techniques to accelerate creativity and know when an idea should be prototyped.
Learn how to build prototypes and put them in the hands of users for feedback. Test assumptions quickly and to validate what does and doesn’t work, allowing solutions to “fail fast” at low cost.
Learn the fundamentals of the DTA Framework ® and accelerate the development of innovative user-centered products and services. This course encompasses the 3 core areas of the framework:
The Problem focus area equips individuals, teams and organizations with the techniques to discover the users’ problems through qualitative and quantitative data collection, culminating in a final problem that is well-defined and can be addressed with potential solutions.
The Solution focus area equips individuals, teams and organizations with the techniques to develop ideas to address the problem, testing assumptions through rapid prototyping and iteration before a solution feels right to build for real.
The Product focus area equips individuals, teams and organizations with the techniques to build and deploy the product within their agile framework, iterating and integrating as user needs are confirmed.