Build empathy with users to understand their problems.

Synthesize data and insights to form a hypothesis and “final” problem to solve.

Techniques specified by the DTA Framework 1.0 help individuals, teams and organizations discover and define the right user problem to solve.

Define a “final” problem to focus effort on finding the right solution.

Develop ideas to address the problem, co-designing with a range of different people and expertise.

Deliver prototypes into the hands of users to test assumptions quickly and validate what works.

Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations develop and deliver the right solution.

If the solution will create a sustainable competitive advantage, it's time to build it.

Regularly deploy high-value features to users.

Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations deploy the right product through iteration and continuous integration.

Iterate relentlessly to improve your product through testing and user feedback.

Continuously integrate creativity, design and code to build value for users.

Launch your product and service to market. It is an opportunity for user feedback.

Determine if your idea will create competitive disadvantage, parity, temporary advantage or sustainable competitive advantage.