The DTA Framework 1.0
Discover Define Right Problem Final Problem Develop Deliver Right Solution Build Solution Deploy Right Product Iterate Integrate Launch Product Competitive Advantage

Discover

Build empathy with users to understand their problems.

Define

Synthesize data and insights to form a hypothesis and “final” problem to solve.

Right Problem

Techniques specified by the DTA Framework 1.0 help individuals, teams and organizations discover and define the right user problem to solve.

Final Problem

Define a “final” problem to focus effort on finding the right solution.

Develop

Develop ideas to address the problem, co-designing with a range of different people and expertise.

Deliver

Deliver prototypes into the hands of users to test assumptions quickly and validate what works.

Right Solution

Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations develop and deliver the right solution.

Build Solution

If the solution will create a sustainable competitive advantage, it's time to build it.

Deploy

Regularly deploy high-value features to users.

Right Product

Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations deploy the right product through iteration and continuous integration.

Iterate

Iterate relentlessly to improve your product through testing and user feedback.

Integrate

Continuously integrate creativity, design and code to build value for users.

Launch Product

Launch your product and service to market. It is an opportunity for user feedback.

Competitive Advantage

Determine if your idea will create competitive disadvantage, parity, temporary advantage or sustainable competitive advantage.