
Discover
Build empathy with users to understand their problems.
Define
Synthesize data and insights to form a hypothesis and “final” problem to solve.
Right Problem
Techniques specified by the DTA Framework 1.0 help individuals, teams and organizations discover and define the right user problem to solve.
Final Problem
Define a “final” problem to focus effort on finding the right solution.
Develop
Develop ideas to address the problem, co-designing with a range of different people and expertise.
Deliver
Deliver prototypes into the hands of users to test assumptions quickly and validate what works.
Right Solution
Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations develop and deliver the right solution.
Build Solution
If the solution will create a sustainable competitive advantage, it's time to build it.
Deploy
Regularly deploy high-value features to users.
Right Product
Techniques specified by the DTA Framework 1.0 helps individuals, teams and organizations deploy the right product through iteration and continuous integration.
Iterate
Iterate relentlessly to improve your product through testing and user feedback.
Integrate
Continuously integrate creativity, design and code to build value for users.
Launch Product
Launch your product and service to market. It is an opportunity for user feedback.
Competitive Advantage
Determine if your idea will create competitive disadvantage, parity, temporary advantage or sustainable competitive advantage.